Our Client Brief Response - P2.

Client Brief
Brand Statement =
- Trespass is a horror movie that aims to portray ideas of total isolation and inexplicable fear, this therefore makes our movie a psychological horror, due to it being set in a mental asylum, mental health issues will be tackled in the movie.

Overview of Background and Objectives =
- We aim to create a cinematic experience that enthrals the audience and provides entertainment for them throughout the duration of the movie. This will be done by raising awareness for our movie so that people will be willing to watch it. The more awareness we raise, the more likely people will watch it because mental health issues are becoming more common.

Target Audience =
- 15-30 year olds, this is because mental health issues are more commonly seen within these years. This means that teens to young adults would be able to relate to the movie easily. Our other target audience must be those who like horror movies due to our movie being a horror movie.

Competitors =
- Other horror movies such as: Mara, Umbra Hominis, The Cultivation and Guilty. 

Goals =
- Create  a campaign to promote and advertise our film successfully and as a result, create awareness of our film.

Driving Idea =
-  We want the movie to be unique and intriguing to the audience, this would be done by making a horror movie that's different to other stereotypical horror movies, but still having the same feel as a horror movie. Our movie can tackle mental health issues to try and create awareness for them too.

Brand Voice =
- Trustworthy, appealing to the younger audience.

Communication Channels =
- Social media (Twitter and Reddit), advertising through posters, streaming (Spotify) and trailers.

Product Details =
- Psychological Horror Movie, rated 15, aiming to tackle mental health issues.

Other Requirements =
- The advertisement shouldn't spoil the majority of the movie plot. It should also be streamed on Netflix and Amazon Prime as streaming is the main way people watch movies now.