The Advertising Plan (For Twitter) - P3.

We created a plan for our advertising campaign that would start a year before our planned release date in October. It was designed to span the next twelve months - mainly focusing on the social media aspect of it through the use of multiple accounts on Twitter. One of these accounts would be run by the characters in the movie, following the story as they search for Simon, posting pictures of clues they find along the way and posting questions about what they should do next. The other account would post teaser pictures, film clips and bits of audio out of context, but sometimes relating to the characters account through replies or similar pictures. These accounts would not be directly linked, so it would be up to the audience to put then together. 

One year before release:

October
- Open account with a picture of Simon and "Have you seen the person?"
- Post a couple of pictures of him in different situations with different friends (all of whom would show up in the film)
- Part way through the month, open the other account (This takes inspiration from many movies such as Logan where they teased the movie with simply Logans hand being held by another hand, no context is given except what is shown.) - could be something like a No Trespassing sign.

November
- Post updates about Simon's whereabouts.
- Post another minimalistic teaser - a short video?

December
- Minimalistic poster - locked gates.
- Another update on Simon - looking in his case and found this, this and this (post pictures of evidence).

January
- Post another minimalistic teaser - picture of empty and dark corridor.
- Post a picture of Simon's room covered in newspaper clippings and photos - continue to show close up pictures of the room over the next couple of weeks.

February
- Minimalistic teaser photo - down a stair well.
- Post pictures of the start of a plan - lists and researching.

This type of posting of small teasers with little context and updates about where Simon is and his work before he left would carry on for the next couple of months. The official marketing with trailers and posters on billboards would start in the May of that year, after the characters twitter went quiet after they decided to enter the asylum mid April. 
During the official marketing, the posters would all have same theme - a dark image in the middle, fading out to black around it, though the main one would be a corridor