The team’s ideas for advertising:
Ben's: Make a website for the product so that we can advertise off that. Websites are also easy to use and update. Using the correct resources, websites can be cheap to set up too. We can then add the trailers and posters here at which will make the website have a creepier vibe to make the website just like the movie.
Another idea could be through Snapchat filters, this is a good idea because Snapchat is used greatly by our target audience and as a result, it would be easy to advertise to this target audience.
Finally, another idea could be through Reddit, this is a text based website at which the user can add images to go along. It includes subreddits such as r/creepypasta at which we could post stories there and as a result, we could write stories there, or snippets of the movie.
Another idea could be through Snapchat filters, this is a good idea because Snapchat is used greatly by our target audience and as a result, it would be easy to advertise to this target audience.
Finally, another idea could be through Reddit, this is a text based website at which the user can add images to go along. It includes subreddits such as r/creepypasta at which we could post stories there and as a result, we could write stories there, or snippets of the movie.
Frances’s and Eve's: Audio clip to be player over radio, this is dialogue between characters talking about where Simon (a character) is, this cuts off with footsteps, doors slamming and then a distant scream. The radio advert will be broadcast on Capital FM during the evening where he target audience will be revising.
Poster, this can either be a portrait or a landscape photo of Eve's character (One of the ghosts that haunts the area) this image is clear near the centre and fades into blackness around the edges. This would be released a lot later.
We will create a Twitter account similar to that of ‘The Sun Vanished’ (a story page that slowly adds to the story of the movie), the page would be of a character looking for Simon, who will later be looking for the other characters. There will also be a second Twitter account which would be only promotional, for example. The account would only promote the movie and openly do so. Such as @thenunmovie this would be similar to the website as, they will both contain mostly similar content, but the website would be more in-depth and the Twitter would be brief.
Post ideas: The audio idea can also be used for Spotify, this would help catch a younger target audience which our film is aimed at. As a result, an increase in attention and sales would be possible.
Post ideas: The audio idea can also be used for Spotify, this would help catch a younger target audience which our film is aimed at. As a result, an increase in attention and sales would be possible.
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