Our Client Brief Response - P2.

Client Brief
Brand Statement =
- Trespass is a horror movie that aims to portray ideas of total isolation and inexplicable fear, this therefore makes our movie a psychological horror, due to it being set in a mental asylum, mental health issues will be tackled in the movie.

Overview of Background and Objectives =
- We aim to create a cinematic experience that enthrals the audience and provides entertainment for them throughout the duration of the movie. This will be done by raising awareness for our movie so that people will be willing to watch it. The more awareness we raise, the more likely people will watch it because mental health issues are becoming more common.

Target Audience =
- 15-30 year olds, this is because mental health issues are more commonly seen within these years. This means that teens to young adults would be able to relate to the movie easily. Our other target audience must be those who like horror movies due to our movie being a horror movie.

Competitors =
- Other horror movies such as: Mara, Umbra Hominis, The Cultivation and Guilty. 

Goals =
- Create  a campaign to promote and advertise our film successfully and as a result, create awareness of our film.

Driving Idea =
-  We want the movie to be unique and intriguing to the audience, this would be done by making a horror movie that's different to other stereotypical horror movies, but still having the same feel as a horror movie. Our movie can tackle mental health issues to try and create awareness for them too.

Brand Voice =
- Trustworthy, appealing to the younger audience.

Communication Channels =
- Social media (Twitter and Reddit), advertising through posters, streaming (Spotify) and trailers.

Product Details =
- Psychological Horror Movie, rated 15, aiming to tackle mental health issues.

Other Requirements =
- The advertisement shouldn't spoil the majority of the movie plot. It should also be streamed on Netflix and Amazon Prime as streaming is the main way people watch movies now.

The Advertising Plan (For Twitter) - P3.

We created a plan for our advertising campaign that would start a year before our planned release date in October. It was designed to span the next twelve months - mainly focusing on the social media aspect of it through the use of multiple accounts on Twitter. One of these accounts would be run by the characters in the movie, following the story as they search for Simon, posting pictures of clues they find along the way and posting questions about what they should do next. The other account would post teaser pictures, film clips and bits of audio out of context, but sometimes relating to the characters account through replies or similar pictures. These accounts would not be directly linked, so it would be up to the audience to put then together. 

One year before release:

October
- Open account with a picture of Simon and "Have you seen the person?"
- Post a couple of pictures of him in different situations with different friends (all of whom would show up in the film)
- Part way through the month, open the other account (This takes inspiration from many movies such as Logan where they teased the movie with simply Logans hand being held by another hand, no context is given except what is shown.) - could be something like a No Trespassing sign.

November
- Post updates about Simon's whereabouts.
- Post another minimalistic teaser - a short video?

December
- Minimalistic poster - locked gates.
- Another update on Simon - looking in his case and found this, this and this (post pictures of evidence).

January
- Post another minimalistic teaser - picture of empty and dark corridor.
- Post a picture of Simon's room covered in newspaper clippings and photos - continue to show close up pictures of the room over the next couple of weeks.

February
- Minimalistic teaser photo - down a stair well.
- Post pictures of the start of a plan - lists and researching.

This type of posting of small teasers with little context and updates about where Simon is and his work before he left would carry on for the next couple of months. The official marketing with trailers and posters on billboards would start in the May of that year, after the characters twitter went quiet after they decided to enter the asylum mid April. 
During the official marketing, the posters would all have same theme - a dark image in the middle, fading out to black around it, though the main one would be a corridor 

The teams ideas for advertising - P3.

The team’s ideas for advertising:

Ben's: Make a website for the product so that we can advertise off that. Websites are also easy to use and update. Using the correct resources, websites can be cheap to set up too. We can then add the trailers and posters here at which will make the website have a creepier vibe to make the website just like the movie.

Another idea could be through Snapchat filters, this is a good idea because Snapchat is used greatly by our target audience and as a result, it would be easy to advertise to this target audience.

Finally, another idea could be through Reddit, this is a text based website at which the user can add images to go along. It includes subreddits such as r/creepypasta at which we could post stories there and as a result, we could write stories there, or snippets of the movie.

Frances’s and Eve's: Audio clip to be player over radio, this is dialogue between characters talking about where Simon (a character) is, this cuts off with footsteps, doors slamming and then a distant scream. The radio advert will be broadcast on Capital FM during the evening where he target audience will be revising.

Poster, this can either be a portrait or a landscape photo of Eve's character (One of the ghosts that haunts the area) this image is clear near the centre and fades into blackness around the edges. This would be released a lot later.

We will create a Twitter account similar to that of ‘The Sun Vanished’ (a story page that slowly adds to the story of the movie), the page would be of a character looking for Simon, who will later be looking for the other characters. There will also be a second Twitter account which would be only promotional, for example. The account would only promote the movie and openly do so. Such as @thenunmovie this would be similar to the website as, they will both contain mostly similar content, but the website would be more in-depth and the Twitter would be brief.

Post ideas: The audio idea can also be used for Spotify, this would help catch a younger target audience which our film is aimed at. As a result, an increase in attention and sales would be possible.